Featured Work
Yezdi
Social Media Marketing
Brief
When Yezdi came on board, the brand’s social engine was running low with weak engagement, inconsistent voice, and no real rider connect. The goal was to give it a strong, consistent tonality and build an identity that truly reflected the Yezdi spirit while improving the page health.
Strategy
We rebuilt Yezdi’s digital presence from the ground up:
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Shifted focus to bike-first storytelling and cinematic visuals that made the machine the hero.
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Crafted a distinct brand voice - raw, headstrong, and rooted in biker philosophy.
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Created community-led content, where riders, road trips, and rebel stories took the front seat.
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Added personality through music-inspired tones, reflecting Yezdi’s untamed energy - think So What? by Pink meets American Idiot by Green Day.
Results
Engagement rates surged month-on-month, with a notable increase to nearly 8% super-organic engagement in January. The Yezdi community began to roar again - sharing their rides, tagging their journeys, and turning the brand into a digital movement.
Hunter
Online Integrated Campaign
Brief
Amazon miniTV wanted to make noise with its first-ever action drama, Hunter: Tootega Nahi Todega.
Our mission? Get Gen Z chasing real thrills - no subscription, no piracy, just free streaming done right.
Strategy
We turned piracy into prime-time publicity:
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Flipped India’s obsession with “free content” by hijacking the same platforms people use to pirate it.
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When users tried to download shows, they were met by ACP Vikram (played by Suniel Shetty) himself - calling them out and redirecting them to Amazon miniTV, the real source of thrill.
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Backed it up with bold outdoor teasers, Suniel’s viral AMA, and meme-fueled social chatter that made everyone sit up and take notice.
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Built a campaign so scroll-stopping, it broke records and a few myths about “free” content along the way.
Results
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254M+ views
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15M+ engagements
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1.2M+ social mentions with 90% positive sentiment
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One of the top OTT originals of the week (ORMAX Stream Track)
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Featured among the Top 5 most-viewed shows on Film Companion
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Webby Global Recognition
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ET Digi+ Awards - Gold: Integrated Marketing Campaign - Entertainment
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Silver at the Afaqs Fox Glove Awards in the category - Best Online Integrated Campaign
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The Drum - Marketing APAC’s Social Media category
Let’s just say, this one broke records!
Panchayat
Online Integrated Campaign
Brief
Two years after Panchayat Season 2 left fans hanging with Sachiv Ji’s transfer, anticipation for the next season was sky-high. Our job? Bring Phulera back into conversations and get everyone talking, laughing, and applying, quite literally, for the chakke waali kursi.
Strategy
How we turned Phulera’s fandom into a full-blown internet takeover:
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Launched a nationwide hunt for Panchayat’s Naya Sachiv, turning fan curiosity into a viral job posting.
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Celebs like Karisma Kapoor, Masaba Gupta, Riteish Deshmukh, Uorfi Javed, and Ashneer Grover joined in with their own hilarious “manifestos.”
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Just when the internet thought the hunt was over, we dropped The Lauki Reveal - a gamified microsite where fans peeled away digital laukis to uncover the Season 3 release date.
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Sent custom laukis engraved with the date to celebrities, flooding social media with Phulera’s most-loved veggie (and a whole lot of excitement).
Results
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28M+ total views
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1M+ engagements
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42K+ shares
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1.5M laukis moved in 48 hours
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#1 trending trailer with 5.6M+ views
Phulera returned in style, proving some hunts and some laukis are worth the wait.
BGMI: Gujrati Voice Pack
Ad Film
Brief
BGMI wanted to announce Gujarati Voice Packs in a way that resonated instantly with the local audience. Most regional launches mirrored famous movie scenes from that region to capture attention quickly.
Strategy
We took a legendary scene from Chello Diwas and threw in BGMI characters where no one expected them. The result? A playful mashup that made Gujarati fans laugh, stop scrolling, and get hyped about the new voice packs.
Results
The Ad Film racked up 2.9M+ views and 25K likes, blending nostalgia, regional pride, and gaming excitement into one memorable launch.
YiPPee!
Brand Identity Building & Positioning
Posts that make you go YiPPee!
Brief
YiPPee! wanted to own its playful DNA across digital and real life, not just be another noodles brand, but a mood, a mindset, a vibe.
The task? Build a unified creative hook and persona that make every interaction, online or offline, feel delightful.
Strategy
How we made YiPPee! the most playfully confident brand in the category:
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Dived deep into the brand, category, and consumer to decode YiPPee!’s core.
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Mapped audiences and uncovered three key personas - The Experimentative, The Mazedaar, and The Modern Mother.
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Defined “playful” as bold, spontaneous, and full of harmless mischief.
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Crafted a Jake Peralta–inspired brand persona - genuine, witty, and effortlessly fun.
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Built ideas, IPs, collaborations, and activations rooted in this playful spirit.
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Used our YiPPee! Meter to ensure every piece of communication stayed confident, cheeky, and real.
Results
YiPPee! went from just a snack to a state of mind.
We didn’t just create content; we built a playground where the brand, its fans, and creators could all play together. The result? A more confident tone, a more human brand, and a community that’s joyfully, unapologetically YiPPee!
The strategy behind it all
BHIM UPI
Social Media Marketing
From templatized, impersonal social media posts
To social-friendly, engaging posts
Brief
BHIM UPI wanted to move away from being seen as a technical, government-driven platform and become more approachable something that both kids and adults could understand and use confidently.
Strategy
We gave BHIM UPI a complete social personality glow-up.
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Dropped the corporate tone and gave it a fresh, Insta-friendly personality.
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Made offers click-baity
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Turned jargon-heavy UPI features into snackable, human content.
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Made payments feel as easy (and fun) as double-tapping a reel.
Results
In just a few months, BHIM UPI saw a major boost in followers and engagement, with users finally seeing it not as a government app, but as their go-to, everyday payment buddy.
